Measure & LearN
Our goal is to identify which digital actions and touchpoints work, which ones don’t, and find ways to improve how you are engaging men and boys across your gender equity programs.
Measurement and learning doesn’t have to be complicated. Here are four different practical and simple approaches to start listening, learning, and leveling up.
WAYS TO MEASURE & LEARN
Surveys: Listen to People’s Experience
To get real-time feedback on how men feel about your programs, design short-targeted surveys or check-ins during or right after a session to measure relevance, usefulness, and satisfaction.
Make a ritual out of this. In every session, ask one or two questions. Then choose one recurring insight and turn it into a small, specific improvement. For example: shorten an activity, clarify an instruction.
Tools
– Online surveys (Google Forms, Typeform) that include Likert scale, multiple-choice questions, or/and open-ended questions for deeper insights.
– Voice note responses via WhatsApp or Telegram
Key Indicators to Keep Track Of
– Net Promoter Score (NPS): "How likely are you to recommend this program to a friend?"
– Relevance: "Was this useful for your situation?"
– Satisfaction: "How would you rate today's session?"
– Confidence shifts: Before/after questions on motivation
Useful Resources
Google’s HEART Framework
Measure how satisfied (or not) are men in your programs with the set of questions you’ll find in this link.
WAYS TO MEASURE & LEARN
Conversations: Deep Dives
Take the time to go deeper with structured interviews and casual debriefs to better understand the emotional context and barriers on how you are engaging men and boys across your gender equity programs.
Transform those patterns and themes you are finding into actionable small changes for your programming.
Tools
– One-on-one interviews
– Post-session debriefs
– Peer retrospectives
– Focus groups (in person or via Zoom)
Key Indicators to Keep Track Of
– Recurring themes
– Frequency of challenges
– Actionable suggestions for program improvements
Useful Resources
Guide for retrospectives
Learn how to use Agile Retrospective to collect Client Feedback
Audio-to-text tools (Tactiq)
Learn how to use Tacqtic, an automatic speech recognition tech to provide transcription of interviews
WAYS TO MEASURE & LEARN
Community Listening: How They React
Monitor how participants / users are reacting in group chats, forums, and shared spaces. Track reactions, questions, interactions, and suggestions
Tools
– WhatsApp groups (threads, comments)
– Facebook groups (polls and reactions, publications)
– Comment threads on shared resources or communities
Key Indicators to Keep Track Of
– Number of comments or replies
– Type of questions being asked
– Emoji reactions (as a signal of sentiment)
– Emerging topics or concerns
WAYS TO MEASURE & LEARN
Social Media: Track Your Numbers
Track how your content performs to understand what connects with your audience. Use these insights to improve your topics, formats, calls to action, and posting times.
Update your tracker weekly and review it at the end of each month. Identify what worked, what surprised you, and one change to test next.
Tools
– Social Media Performance Tracker
– Platform analytics dashboards
– Monthly performance review
Key Indicators to Keep Track Of
– Reach and audience growth
– Comments, shares, saves, and clicks
– Engagement rate
– Top-performing topics and formats
Useful Resources
Social Media tracker
This Social Media tracker helps you monitor weekly performance across your social media channels and identify what connects with your audience. Use its dashboard and monthly review to decide what to repeat, adjust, or stop.
Finally, It Is All About Adopting the Right Mindset
To make the most of the methods and tools on the site, we recommend adopting an iterative mindset. This means starting small, learning from what works, and continuously improving your digital approaches rather than attempting perfect solutions immediately. These are the recommended steps for an iterative mindset:
