
PROGRAM IMPLEMENTATION
Our goal is to engage users with digital touchpoints that reduce friction and increase connection
The Challenges with Traditional Program Implementation
Limited reach and scale
Logistical barriers and limited access
Lack of connection between sessions
Difficult to adapt to different users and contexts
The Benefits of Digital Program Implementation
Address behavioral and logistical barriers by aligning with users’ digital habits
Maintain engagement using digital nudges, group influence, and bite-sized content
Meet participants where they spend most of their online time and foster connections
Offer support before, during, and after sessions to sustain impact
DIGITAL PRACTICE First Steps Towards Digital Program Implementation
Here are three digital practices that are easy to try that support connection, learning, and ongoing participation
Build a Digital Community
Create a safe, consistent space for participants to connect, reflect, or just stay informed
Design Digital Experiences
Design live online sessions that build trust, share information and generate interaction between participants
Digital Engagement Tactics
Design small interactions that keep men engaged between sessions with simple, high-impact actions
What Success Looks Like
DIGITAL PRACTICE 1
Build a Digital Community
Digital communities can help address the stigma and barriers associated with joining mens’ groups by offering flexible, low-pressure environments to reflect, connect, or inform.
Explore with this template to design your own digital community.
STEP BY STEP GUIDE
1. Define the community’s purpose and shared identity.
2. Establish, guidelines, safety mechanisms and norms.
3. Design small rituals and shared activities.
4. Design peer support and moderation.
5. Test, adapt and grow with your community.
Useful Resources

Template: Build a Digital Community
Step by step template to build your own digital community.

Beginner’s Guide to Digital Communities
This is a simple yet powerful roadmap for building community engagement.

Community Guidelines Example
Take inspiration from Discord, one of the largest platforms for digital communities.
Tips & Tricks
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Choose a group name that reflects shared identity and purpose
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Write a welcome message that sets clear expectations and tone
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Design one simple activity that encourages members to introduce themselves
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Create one or a couple of regular group ritual or challenge to maintain engagement
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Test your community structure with colleagues before launching and ask participants for feedback
DIGITAL PRACTICE 2
DIGITAL PRACTICE 2
Design Engaging
Digital Sessions
Use Zoom or similar tools to create meaningful online spaces. Synchronous formats offer the opportunity to build trust early, keep participants engaged through interactions, and close with intention.
Explore this template to design engaging synchronous online sessions.
STEP BY STEP GUIDE
1. Define learning outcomes and goals.
2. Create an agenda with time blocks (max 15 minutes each).
3. Design moments that matter (warm-ups, check-outs).
4. Design at least one activity or interactive moment.
5. Close with a short reflection, takeaway or assessment.
Useful Resources
Template: Design your online session
Step by step guide to design your synchronous online session.

Workshop Design Best Practices
Take a quick look at the key elements to create a memorable workshop.

Workshop Design Toolbox
A powerful collection of tools and activities to improve your workshops (requires registration).

Tips & Tricks
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Structure your session in clear, focused blocks, try that each block is 15 minutes max
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Plan interactive moments including at least one breakout room activity
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Early in the process, design a quick way to gather immediate feedback
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Always balance content delivery with participant engagement throughout
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Review your session design with experienced facilitators before delivery
DIGITAL PRACTICE 3
Digital Engagement Tactics
Design low-effort, high-impact engagement tactics that encourage positive user behaviors and facilitate meaningful interactions. Help keep your users informed, interested, and engaged during and in-between sessions.
From simple informative messages, humorous weekly check-ins, reflective mini-challenges, or mini quizzes with rewards, there are multiple ways to engage your users.
Explore this template to design effective engagement tactics.
STEP BY STEP GUIDE
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Define the desired engagement goal.
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Define the type of tactic that you want to design.
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Brainstorm ways to deliver your tactic and make it relevant for your audience.
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Refine your tactic.
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Plan, test and learn.
Useful Resources

Digital Community Engagement Strategies
Explore proven ways to increase participation and build trust with members.

A Quick Guide to Community Nudges
Learn how to use behavioral techniques and connect with your community.

Prompt Guide: Ask Aly The Chatbot
– Lorem Ipsum
Tips & Tricks
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Identify platforms to prioritize your outreach channels
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Test different communication tones to see what resonates best
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Determine optimal frequency for follow-up messages without overwhelming
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Map out how engagement tactics fit into your program timeline
Align your engagement tactics with your program's overall goals


