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PROGRAM IMPLEMENTATION

Our goal is to engage users with digital touchpoints that reduce friction and increase connection

The Challenges with Traditional Program Implementation

Limited reach and scale

Logistical barriers and limited access

Lack of connection between sessions

Difficult to adapt to different users and contexts

The Benefits of Digital Program Implementation

Address behavioral and logistical barriers by aligning with users’ digital habits

Maintain engagement using digital nudges, group influence, and bite-sized content

Meet participants where they spend most of their online time and foster connections

Offer support before, during, and after sessions to sustain impact

DIGITAL PRACTICE First Steps Towards Digital Program Implementation

Here are three digital practices that are easy to try that support connection, learning, and ongoing participation

Build a Digital Community

Create a safe, consistent space for participants to connect, reflect, or just stay informed

Design Digital Experiences

Design live online sessions that build trust, share information and generate interaction between participants

Digital Engagement Tactics

Design small interactions that keep men engaged between sessions with simple, high-impact actions

What Success Looks Like 

DIGITAL PRACTICE 1

Build a Digital Community

Digital communities can help address the stigma and barriers associated with joining mens’ groups by offering flexible, low-pressure environments to reflect, connect, or inform.

Explore with this template to design your own digital community.

STEP BY STEP GUIDE

1. Define the community’s purpose and shared identity.
2. Establish, guidelines, safety mechanisms and norms.
3. Design small rituals and shared activities.
4. Design peer support and moderation.
5. Test, adapt and grow with your community.

Useful Resources

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    Template: Build a Digital Community

    Step by step template to build your own digital community.

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    Beginner’s Guide to Digital Communities

    This is a simple yet powerful roadmap for building community engagement.

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    Community Guidelines Example

    Take inspiration from Discord, one of the largest platforms for digital communities.

Tips & Tricks

  • Choose a group name that reflects shared identity and purpose

  • Write a welcome message that sets clear expectations and tone

  • Design one simple activity that encourages members to introduce themselves

  • Create one or a couple of regular group ritual or challenge to maintain engagement

  • Test your community structure with colleagues before launching and ask participants for feedback

DIGITAL PRACTICE 2

DIGITAL PRACTICE 2

Design Engaging
Digital Sessions

Use Zoom or similar tools to create meaningful online spaces. Synchronous formats offer the opportunity to build trust early, keep participants engaged through interactions, and close with intention.

Explore this template to design engaging synchronous online sessions.

STEP BY STEP GUIDE

1. Define learning outcomes and goals.
2. Create an agenda with time blocks (max 15 minutes each).
3. Design moments that matter (warm-ups, check-outs).
4. Design at least one activity or interactive moment.
5. Close with a short reflection, takeaway or assessment.

Useful Resources

  • Template: Design your online session

    Step by step guide to design your synchronous online session.

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  • Workshop Design Best Practices

    Take a quick look at the key elements to create a memorable workshop.

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  • Workshop Design Toolbox

    A powerful collection of tools and activities to improve your workshops (requires registration).

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Tips & Tricks

  • Structure your session in clear, focused blocks, try that each block is 15 minutes max

  • Plan interactive moments including at least one breakout room activity

  • Early in the process, design a quick way to gather immediate feedback

  • Always balance content delivery with participant engagement throughout

  • Review your session design with experienced facilitators before delivery

DIGITAL PRACTICE 3

Digital Engagement Tactics

Design low-effort, high-impact engagement tactics that encourage positive user behaviors and facilitate meaningful interactions. Help keep your users informed, interested, and engaged during and in-between sessions.

 

From simple informative messages, humorous weekly check-ins, reflective mini-challenges, or mini quizzes with rewards, there are multiple ways to engage your users.

 

Explore this template to design  effective engagement tactics.

STEP BY STEP GUIDE

  1. Define the desired engagement goal.

  2. Define the type of tactic that you want to design.

  3. Brainstorm ways to deliver your tactic and make it relevant for your audience.

  4. Refine your tactic.

  5. Plan, test and learn.

Useful Resources

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    Digital Community Engagement Strategies

    Explore proven ways to increase participation and build trust with members.

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    A Quick Guide to Community Nudges

    Learn how to use behavioral techniques and connect with your community.

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    Prompt Guide: Ask Aly The Chatbot

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Tips & Tricks

  • Identify platforms to prioritize your outreach channels

  • Test different communication tones to see what resonates best

  • Determine optimal frequency for follow-up messages without overwhelming

  • Map out how engagement tactics fit into your program timeline

Align your engagement tactics with your program's overall goals

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